I’m an innovative product and operations leader with over 8 years of experience in driving product design and DTC eComm strategy before transitioning into the event industry.
As a founding member and Director of Operations of Rumi Lane, I lead end to end operations while establishing standardized operating procedures, resulting in improved event efficiency to generate significantly higher output than industry standards, ensuring efficient large-scale event servicing.
Over the past year, my team has successfully curated our live embroidery experience for luxury brands, Fortune 500 companies and retail stores such as ByGeorge, EA, MLB All Star Game, Red Bull Racing, Adidas, VEVO, Peach House, Barrys, Kizik and Krewe, just to name a few.
I helped bootstrapping the business from ground-up with efforts that included door to door retail store visits and networking events to secure an initial client roster.
Lead production operations to ensure consistent quality standards across high profile on-site embroidery activations
Orchestrate end-to-end event execution including budget management, employee shifts and resource allocation while managing a fleet of 6 machines and tech/equipment deployment assignments
Established and implemented standardized operating procedures, resulting in improved event efficiency to generate significantly higher output than industry standards, ensuring efficient large-scale event servicing.
Cultivated strategic partnerships with suppliers, negotiating favorable terms for equipment and materials
Develop and execute production timelines from initial event details through final delivery, ensuring seamless coordination across all project phases including equipment risk assessment, scheduling, load in and setup.
Menu Designs
Event Proposals
Event Planning Proposal Case Study | CBD Brand
** this case study was completed as a portfolio excercise
Freelance Client Newsletter: Sustainability Solutions Agency (Read January Edition below)
DesignOps Article: Click here to read about my implementation of “Hot Coffee” a monthly internal company session that includes exciting product updates, learning something new about our product, in addition to some design 101 to improve our craft. It is less formal than a company standup and a way for coworkers to stay engaged with our product updates and data that doesnt come from a CEO presenting.
Design, Content Writing and Product Design Portfolio
This writing sample comes from Rumi Lane's January Newsletter sent to an email list that includes event planners, retail store managers. List size includes 500-100 qualified leads
This Month’s Stitch
While everyone's rushing to make grand 2025 plans, we're embracing the calmness to January’s event calendar. Like the careful precision of each embroidered stitch, we believe the best events come from thoughtful planning and intentional details. Speaking of which, our calendar is already filling with some incredibly creative spring concepts, spring weddings, music festivals and the SXSW craziness.
Your monthly dose of event inspiration & personalization trends
Trending in Events
The "quiet luxury" wave is making personalization more subtle yet meaningful – think monochromatic color scheme and Texas-inspired designs.
Interactive stations are becoming social media moments and keepsakes (we're here for this dual-purpose trend).
Sustainability in gifting is no longer optional – planners are seeking items guests will actually keep and use.
Behind The Thread
December brought us some magical moments:
A winter baby shower with personalized pouches perfect for a mom on the go (and a surprise pigs...not provided by Rumi Lane)
A tech company's holiday party where we took simple company merch and turned them into a canvas.
A retail store turned into Santa’s workshop featuring Santa, a gift wrapping station and a personalized embroidery gift station.
Quick Tip
For large venues that feature a maze from the loading zone to the actual event room, think about those vendors with lots of equipment or accessories. Send detailed instructions and a map that can be passed along to all of the employees. Bonus points if the load in brief includes photos of the doors and hallways that vendors can easily follow through the maze.
Vendor Spotlight
Meet The Farmer and I
Meet the floral genius behind some beautiful farmer’s market style bouquets. Carrington will bring a floral pop-up display to your event for some good wholesome fun and let your guests walk away with stunning bouquets. We recently collaborated with Carrington during the private launch of Sezane’s Austin location. While guests waited for there personalized Sweaters, they made bouquets with specialty cut flowers from Winkelmann Flowers in East Texas.
Brand Crush:
Recess Pickleball
We're obsessed with how Recess is redefining how sports equipment can be chic and made for recreational fun players. Their pop-up events blend play, style, and community in a way that feels both luxurious and accessible – exactly what we strive for in our activations. Our team scooped up a paddle during their very first launch and never looked back. Plus, their paddle cases are practically begging to be customized with Rumi Lane’s new icons (hint hint, future collab?).
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Client Newsletter: Garden Shop
If you're serious about growing the juiciest, most flavorful tomatoes in your garden, you need to pay attention to what's happening beneath the surface. Today, I want to share some tips from my tomato growing journey.
Why Tomatoes Love Sweet Peet
Tomatoes are heavy feeders with specific soil needs. Unlike traditional wood mulches, Sweet Peet Mulch works double duty – it's not just a protective layer, but a dynamic soil enhancer that transforms your garden bed into tomato paradise.
The pH Sweet Spot
Let's take a second to talk numbers. One of the trickiest aspects of growing tomatoes is maintaining the right soil pH. Tomatoes prefer slightly acidic soil, typically between 6.0 and 6.8. Here's where Sweet Peet shines: it acts as a natural pH buffer, helping to maintain that perfect sweet spot regardless of your starting soil conditions. No more struggling with lime or sulfur applications!
Water Management Magic
We all know the secret golden rule of tomato growing: (it's okay if you don't...we're here to make sure you do)
Consistent moisture is key to preventing blossom end rot and fruit splitting. It forming a protective barrier that reduces water evaporation and creates channels for water to penetrate deeply to the roots
Quick Tips
Plant your tomatoes as usual
Once the soil has warmed up (usually a few weeks after planting), apply a 2-3 inch layer of Sweet Peet around each plant
Keep the mulch about 2 inches away from the stem to prevent collar rot
As the season progresses, the Sweet Peet will gradually break down, feeding your plants with slow-release nutrients
Here's a pro tip: at the end of your tomato season, don't remove the Sweet Peet. Instead, gently till it into your soil. It will continue to break down over winter, improving soil structure and setting you up for an even better growing season next year.
The Living Soil Connection
You know those beneficial earthworms we love? They go crazy for Sweet Peet, tunneling through your soil and creating natural aeration channels.
Remember, great tomatoes start from the ground up. Give Sweet Peet a try this season, and I bet you'll never look back!
This is a monthly newsletter sent a network or professionals working in sustainability, grant writing and municipality employees. The goal is to share the programs and stories of sustainable programs throughout the country and link out to external resources. Many of these articles and data points are being shared with me in a brief and my role is to transform the content, article headlines and stories into a digestible layout. If a reader wants to learn more, they can click into the links (which have been removed from this sample) to learn more.
🌆 Building Sustainable Cities Together
Your Monthly Guide to Urban Sustainability | August 2024
The Urban Brief
Cities are leading the charge in climate action this summer! New York City just launched its largest solar initiative to date, covering 50 municipal buildings. Boston just launched its largest municipal solar initiative, adding panels to 100 city buildings. Portland hit a new milestone with 25% bicycle commuters, while Chicago unveiled its comprehensive urban forest plan.
What is your city working on next month? Reply back and let's feature your city programs.
This Month's Theme: Urban Heat Resilience
As US cities face record-breaking heat waves, we're focusing on proven cooling solutions from coast to coast.
1. Green Infrastructure Success Stories
Phoenix's "Cool Corridor" program reduced street temperatures by 5°F
Atlanta's new vertical gardens on municipal buildings
Seattle's green roof incentive program results
2. Smart City Solutions in Action
Los Angeles' cool pavement pilot results
Miami's AI-powered building management systems
Denver's smart water conservation network
Brand Spotlight:
Urban Canopy is supporting US cities with:
Native species selection for urban environments
Heat-resistant tree mapping technology
Community engagement dashboard
Federal grant application support
City Spotlight
Cincinnati, Ohio has exceeded goals with the Green Cincinnati Plan
1,000 new street trees planted
15% reduction in urban heat island effect
$2M in energy savings
Looking forward to next month:
San Antonio's water conservation success
Tucson's rainwater harvesting program
Want to work with us to build your next implementation package?
What are the main problems your municipality is looking to address?
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